Role
director, cinematographer, editor, camera
Project
Client: Hilary’s Eat Well
Producer: Becky Harpstrite
Hilary's wanted a video to promote their certified B Corporation status. One of the tenants of B Corps is to conduct business in a way that benefits all employees. With very revealing interviews and people-centric cinematography, we told the story of Hilary's through their employees.
"I watched the first initial draft alone, and I literally cried. John captured so much emotion, and really made our story come alive. Then I watched it the second time with my coworker, Hilary, and we both cried! We were in awe of how beautiful it was."
BECKY HARPSTRITE, VP OF MARKETING, HILARY'S EAT WELL
"I could not believe how perfect the end result was. John took our conversations and created a film that was way more powerful than I thought it would be. He captured a side of our company that I knew was there, but could not put into words myself."
BECKY HARPSTRITE, VP OF MARKETING, HILARY'S EAT WELL
"To be honest, I wasn’t sure exactly what story I wanted to capture when we first started. I knew we wanted to share a little about our company, and about how we treat our employees, but I didn’t have an exact storyline in my head."
BECKY HARPSTRITE, VP OF MARKETING, HILARY'S EAT WELL
"So pleased that you had captured our essence."
HILARY KASS, RESEARCH & PRODUCT DEVELOPMENT, HILARY'S EAT WELL
John has a way of conducting interviews that puts everyone at ease. He has the ability to see things in people, places, and events that other people overlook. He’s a compelling storyteller, and a joy to work with.
BECKY HARPSTRITE, VP OF MARKETING, HILARY'S EAT WELL