John Young
Creative Director
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Real Food Made By Real People

Hilary's wanted a video to promote their certified B Corporation status. One of the tenants of B Corps is to conduct business in a way that benefits all employees. With very revealing interviews and people-centric cinematography, we told the story of Hilary's through their employees.

CREATIVE DIRECTION  //  VIDEOGRAPHY

 
 

 

"I watched the first initial draft alone, and I literally cried. John captured so much emotion, and really made our story come alive. Then I watched it the second time with my coworker, Hilary, and we both cried! We were in awe of how beautiful it was."

BECKY HARPSTRITE, VP OF MARKETING, HILARY'S EAT WELL

 

 
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"I could not believe how perfect the end result was. John took our conversations and created a film that was way more powerful than I thought it would be. He captured a side of our company that I knew was there, but could not put into words myself."

BECKY HARPSTRITE, VP OF MARKETING, HILARY'S EAT WELL

 
 
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 "To be honest, I wasn’t sure exactly what story I wanted to capture when we first started. I knew we wanted to share a little about our company, and about how we treat our employees, but I didn’t have an exact storyline in my head."

BECKY HARPSTRITE, VP OF MARKETING, HILARY'S EAT WELL

 
 
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"So pleased that you had captured our essence."

HILARY KASS, RESEARCH & PRODUCT DEVELOPMENT, HILARY'S EAT WELL

 
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John has a way of conducting interviews that puts everyone at ease. He has the ability to see things in people, places, and events that other people overlook. He’s a compelling storyteller, and a joy to work with.

BECKY HARPSTRITE, VP OF MARKETING, HILARY'S EAT WELL